Who is Lucid Lab?
Lucid Lab is a video and animation studio based in Tāmaki Makaurau Auckland, New Zealand.
Every project is approached with fresh thinking, creative energy, and a strong focus on storytelling that connects. The goal is simple: to craft captivating, engaging videos that authentically represent your brand and resonate with your audience.
With expertise and 10 years of experience in videography, editing, animation, and AI-powered video production—plus a trusted network of collaborators when needed—Lucid Lab delivers high-quality, visually compelling content that goes beyond the ordinary.
Driven by curiosity and innovation, Lucid Lab creates video that not only looks great - but works hard to inform, inspire, and engage.
Hi there! I'm Charlie, and I'm the person behind the lens and the magic at Lucid Lab. For the past 10 years, I've dedicated myself to the craft of storytelling—capturing emotion, shaping narrative, and bringing ideas to life through video and animation. Whether it’s distilling a big idea into a tight 3-minute clip or capturing the essence of a brand, I’m all about creating work that connects, resonates, and stays with people.