Bringing your ideas to life…

Making information easy to understand—and act on.

At Lucid Lab, we use animation to simplify, clarify, and instruct. Whether it’s breaking down big ideas like climate change or walking people through everyday processes like paying council rates, we turn information into clear, engaging visual stories.

Our background in making scientific and environmental content accessible has expanded into health, safety, and government comms - because people deserve to understand what matters, and what to do next.

If it needs explaining, we’ll help it land.